top of page

Imagine a life feeling comfortable in your body

Home: Text

Are you stuck in a dieting cycle and battling your weight?

Are you confused with what to eat? 

Do you know what to eat but just can't seem to stick to it?

Do you wish you had more control, willpower and motivation to get to your desired goal?

Do you hold yourself together during the week only to overindulge on shabbat or the weekend?

Ladies, it doesn't have to be so hard!

Home: Welcome

Whether you’re seeking help with:

• Women's health (PCOS/ Perimenopause/ Menopause)
• Disordered Eating Behaviors (including emotional eating)
• Reversing metabolic syndrome
• Diabetes management
• Cholesterol reduction
• Gut health (IBS, celiac disease, gut dysbiosis, IBD)

• Managing the nutrition aspect of autoimmune conditions
• Adrenal fatigue (HPA axis dysfunction)
• Weight reduction 

Each client is individually evaluated and provided with a comprehensive lifestyle plan that is sustainable and easy to implement.

Home: Bio

"Just want to say THANK YOU to Justine who I had the privilege of meeting a few years ago in SA and have again re-connected since her move to Israel. Justine has a wonderful way of combining a meal plan to suit your individual needs together with tips  and advice for mindfulness. One can feel she cares about your progress and is also always available as a friend for a motivational chat as well"

C.N. (42 years old)

testimonial website.png
Home: Client Testimonial

BSc. (WITS); BSc. (Med)(Hons) Nutrition and Dietetics UCT

Hi there, my name is Justine and I am a South African qualified, and Israeli licensed Clinical Dietician and a Mindset Mentor. I have worked in private practice since qualifying at the end of 1999 from UCT. 

I have experienced my own weight challenges as well as struggles with emotional eating, and after turning 40 had to change my approach to eating to better support my body. 

I get how hard it can be to feel like you are fighting against yourself and that is why it is my mission to empower women just like you to understand your body so that you can work WITH it and NOT against it.

The main focus of the work I do is to support busy women in midlife (just like you) who are feeling frustrated with their weight & confused by information overload.

I hear how tired you are of self sabotaging, of constantly fighting with yourself and how out of control you feel when it comes to food.

I help you to understand the changes you see happening in your body and how best to nourish yourself, according to the latest research and science.

I give you the tools you need in order to improve your energy levels, mood and sleep and to manage your sugar cravings, emotional eating and weight, without deprivation or restriction.

I help my clients, who are women just like you, to achieve these results through a sustainable, holistic and intuitive non-diet approach, enabling them to feel confident with the food choices they make and transforming their relationship with food once and for all, so they can finally feel comfortable and at peace in their unique bodies.

Home: About

Work with Me

1:1 Consultations

Individualized counselling and support

Understanding how to nourish your unique body can be one of the keys to a happier, healthier life.

Together we will establish your goals for treatment and after I take a full history from you, you will receive a comprehensive plan with guidelines of how to implement nourishing choices as well as mindset tools and strategies for achieving a balanced lifestyle and long lasting results.

After several personalized sessions, you’ll become well-versed at making the best food-related decisions for your health needs as well as how to manage social situations with greater ease.

"The Wellness Upgrade"

12 week online group program

The 3 Pillar approach for women over 40

This signature program is a holistic approach to managing your health and weight over 40. 

You will enjoy the support of a community of likeminded women as well as my professional  expertise from more than 20 years of guiding women to feel confident about their choices and at peace with food. 

  • Unlearn the dieting messages and food rules that keep you feeling frustrated and hopeless

  • Build practical habits that are easy to implement

  • Feel empowered to listen to your body and trust yourself to take care of your nutrition needs

  • ​Make peace with food and silence the inner critic and saboteur

  • ​Improve energy, improve your mood and support your body during perimenopause and menopause

  • ​Find balance in your life and approach to food

  • ​Reduce symptoms of hot flashes and night sweats

  • ​Reduce brain fog and improve your concentration and memory

The 4-week Habit Booster Program

Your Accountability Partner to Build a Sustainable Lifestyle in your 40s & Beyond

**Next enrollment begins June 22nd, 2023**

If you know what to eat but aren't able to follow any guidelines. If you are tired of trying and frustrated by your lack of results, then this program is perfect for you.

You'll discover practical tools and guidance to create positive habits and build a sustainable lifestyle.

Through weekly Zoom group calls, discussions, and Q&A sessions with Justine, you'll receive support and motivation to implement simple habits that keep you on track. Daily check-ins via the WhatsApp group ensure accountability and a downloadable workbook helps you to track your progress and learn habit-stacking techniques.

This online group program focuses on four key areas:

Nutrition in Midlife & beyond,

Stress management & Mindset shifts, Sleep hygiene, and


You'll see the positive changes in your body and mind, and gain a better understanding of how to nourish your body and manage your weight without feeling deprived. 

"The 4-Week Habit Booster" is perfect for you if you are looking for a holistic approach to support your changing body during perimenopause and menopause.

It offers clarity on nutrition principles, introduces mindful eating practices, and shifts the focus away from the scale. 

Join today to create meaningful change and build a sustainable lifestyle that empowers you in your 40s and beyond.

Home: Services
Home: Client Testimonials

What Clients Are Saying

"I can personally say, Justine is simply amazing. I didn't want another restrictive diet to govern my life. With Justine I was able to learn how to adapt my eating habits and food choices into a healthy lifestyle. And the bonus was going down 3kg on the scale! I am grinning!"

S.R.(Israel) after completing 12 weeks on "The Wellness Upgrade" program

“I wanted to work with a nutritionist who would both feel like a friend to me but also not let me off the hook and excuse everything I did. I have spend over 20 years reading every book and doing every diet and so i warned Justine that there wouldn’t be much she could teach me. I was wrong.

Through working with Justine, I learned to find a new voice in my head - not the voice that says “go on, eat that, you deserve it” and not the voice that says “omg i cant believe you ate like that. Tomorrow you need to just drink water” but a third voice; an adult, rational kind voice.

I learned how to make better choices with my food, without feeling like I was being punished, and even after years have now gone by since we worked together, her teachings have stuck with me and help guide me on a daily basis” 

S.R. (48 years old)

I'm 50, and Over the last few years I had tried intermittent dieting, among other diets, and despite the fact that I felt like I was barely eating two meals a day and I was careful about exercise, I couldn't lose the extra weight that was slowly building up on my belly and my hips.

I heard about Justine, and she came highly recommended, so I decided to treat myself to a few sessions with her.

She was extremely thorough as she collected data about my eating habits and my health concerns, and then she created a meal plan - not a diet! - that was specifically tailored for me.

As it turned out, I wasn't eating enough - how crazy is that?!

I started eating the right foods in the right quantities (carbs!!!) And I went from barely eating two meals a day with little to no carbs, to eating 3 square balanced meals PLUS two snacks at specific times.

My meal plan consisted of all the foods I love to eat, and I'm loving it. It isn't a diet, but a way of life, a way to keep healthy and trim while still enjoying food.

I was eating MUCH more than I was used to, kept up my exercise routine, and the centimetres started to come off everywhere.

It's been barely 3 months, and I lost 12 cm off my hips, and 9 off my belly. My back fat is almost non existent and my clothes are hanging off me. More importantly, I feel amazing about myself.

If you're looking to change your appearance and stop the extra pounds from settling on your body, and feel great about yourself, call Justine.

C.F. (51 years old)

I came to Justine with some hesitation around the entire endeavour of seeing a nutritionist.

Justine was sensitive and thoughtful in making recommendations that were feasible in the context of my busy life.

She cheered on my victories and patiently supported me at times when my progress stalled. There was never any shaming or judgment, and she encouraged me in the process of setting personalized goals.

I continue to employ various strategies and insights she gave me and plan to do so for the foreseeable future.

Thanks so much Justine!"


I wanted to share a huge win with you and thank you so much for helping me get to this point!

For the first time today I didn't weigh or measure my dinner, but rather used your guidance about taking as much as I felt was right for me.

Usually I would have had more but instead I started with a smaller amount and was able to stop when I felt comfortable and not too full. 

For the first time I feel that I have turned a corner in my relationship with food.
I feel that I can trust myself again

I am so grateful!!! 

J.A. (46 years old)

"Managing your weight in midlife does not have to be a struggle. With the right guidance, understanding of your body and mindset you can achieve better energy, mood and reduced symptoms"

Justine Friedman RDN

Home: Quote

Schedule Your Appointment

Tziporim Modi'in, Israel

Home: Contact
bottom of page