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Terms and Conditions & Privacy Policy

Justine Friedman RDN

Clinical Dietician and Mindset Mentor

About Me

Justine Friedman, RDN, is a South African qualified, and Israeli licensed Clinical Dietician, and a Mindset Mentor who has run a successful clinical private practice for over 20 years.

Through educating and supporting her clients to develop individualized lifestyle habits, eating patterns and holistic behaviors, they are guided to implement and successfully lead lives of wellness.


One on one consultations:

  • Intake appointment (Duration 1 hour); in this consultation I will be gathering information regarding your medical, lifestyle and dietary history. We will establish your goals for treatment.

  • Meal plan initiation appointment (Duration 40min-60min); in this consultation I will begin to take you through the meal plan that I created for you based on your goals and lifestyle needs. After this consultation you will have the skills to begin to implement the first steps of your new meal plan.

  • Follow up appointment (Duration 20-30 minutes); in these consultations I will continue to support and guide you with implementing your new meal plan and make any necessary changes.

  • Mentoring/Follow up appointment (Duration 60 minutes); for clients who need a longer time to discuss implementation.

Mindset mentoring consultations fall into this category. During these consultations we will delve more deeply into the emotional and daily habits that need to be shifted to make permanent lifestyle changes and successfully reach your goal. The tools and techniques discussed are based on the needs of each individual client.

Consultations are held either in person or via Zoom or Whatsapp video call or by telephone.

My office hours are Monday-Thursday 10am-6pm (outside of Jewish and national holidays).

All email messages, Whatsapp and telephone calls will be returned and attended to during office hours. I can be reached on +972538470289 and at

I have a licence to practise as a dietician in both South Africa and israel and my licence is in good standing.

Online programs

Online programs can range in length from 6 weeks, 12 weeks, to 6 months.

Master classes and workshops will be of varying length.

The content of the presentation and course are for informational purposes only and are not intended to be a substitute for professional medical advice, diagnosis, or treatment. The presentation and online teaching does not provide medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

The Online program offers basic nutrition advice and suggestions for what foods may be more beneficial. It is in line with a “non-diet” approach. Information about the physiology of the body with nutrition may be included where relevant. The program includes helpful tools and strategies for the successful implementation of lifestyle changes and creations of habits that support long term wellness. These include mindset and coaching advice from the experience I have in working with clients for the last 22 years as well as professional development courses I have taken.

The goal of this program is to build lasting habits and to relearn how to nourish your body. This means that there is no time frame in which results can be expected to be achieved. The focus is not on weighing yourself, nor on counting calories, rather on making qualitative food choices to support your body in the long run.

The Online program is conducted in a group setting with some one on one interaction. On average participants will meet with Justine once a month for individual consultation lasting 30 minutes. Please note that if you do not attend your individual consultation at the scheduled time, Justine cannot guarantee that she will be able to reschedule.

The group will meet for live teaching once a week for an hour which will include a Q & A section. Teaching of 30 minutes for the topic of the week and the remainder of the hour for group discussion and answering questions.

On the thinkific teaching platform there will be additional video lessons available as well as assignments and surveys to complete. In order to benefit from the program it is important to complete each section. This part of the program can be done at your own pace and should be completed within the 12 week allocation (or duration of the program if time is different).

Certain group programs will include only online video lessons and assignments through the thinkific learning portal.

Other ways of communication are via email and a designated Facebook group for the program (this is for all types of programs / workshops / masterclasses)

Office Hours are Monday-Thursday 9am-5pm for the answering of questions and emails.

All information gathered for the purposes of the program is kept in strict confidence. It will not be used for any purpose other than for the performance of our obligations under this Agreement, nor will it be shared with any third party, except when lawfully required.

Information such as email address and telephone number is for direct communication as well as for sending out (from time to time) marketing material to keep informed participants and anyone who has willingly shared their contact information with me of future programs, workshops and other events.

We may use the information you provide on the website – and the information we collect about the patterns of use of the site – in order to improve the services on the website, to contact use, if necessary, in accordance with the provisions of the law, or in order to analyze and provide statistical information to third parties. In cases beyond our control and/or due to force majeure, we will not be liable for any damage of any kind, whether direct or indirect, caused to you, as well as if data is lost or reaches a hostile party and/or is used without permission.

We strive to offer you a course that will meet your expectations, however if you are not entirely satisfied with the process after fully engaging in the program for 6 weeks you will receive a 50% refund. Fully engaging entails showing up weekly for the group calls, booking and showing up for your 1:1 sessions every 4 weeks, completing the weekly assignments, using email support to address questions and actively participating in the FB group community.

IMPORTANT TO KNOW (all programs):

  1. The length of time needed to reach an individual goal is client dependent.

  2. All consultations are conducted with the highest level of confidentiality. Should you need me to discuss any details with a health care provider or family member I will need you to give me written consent.

  3. The service I provide does not replace medical treatment. If you require specific medical treatment for a condition, please see the relevant doctor or medical professional.

  4. Full disclosure: Any relevant information to your treatment process needs to be disclosed in order for the nutrition advice I give to be as accurate as possible. If any information is withheld I cannot accept liability should the meal plan not suit your needs or not bring you the intended results.

  5. Nutrition therapy relies on the implementation of the client. If you do not implement all the steps in the process the results you can expect will not be met.

  6. I strive to offer you the most up to date nutrition advice and treat each client as an individual.

  7. Payment and cancellation policy: You undertake to pay the agreed fee for each appointment or online program.

  8. Should you need to cancel and reschedule an appointment please do so within 24 hours of the appointment time to eliminate a cancellation fee being charged.

  9. Any appointment cancelled within 24 hours of the appointment time, will be charged at the full consultation fee, except in extreme circumstances at Justine’s discretion.

  10. Missed appointments will likewise be charged for in full.

  11. Important: Please come on time for appointments.

  12. I accept the following payment methods for consultations: BIT / PAYBOX / BANK TRANSFER / CREDIT CARD

  13. Payments for consultations are to be effected on issue of invoice and within 24 hours.

  14. Via paypal program fee is quoted in dollars. For a price in shekels please inquire.

  15. Intellectual property: You agree that any intellectual property provided by you will remain the sole property of Justine Friedman. This includes, but is not limited to, any copyrights, patents, trade secret rights and other intellectual property rights associated with any ideas, concepts, techniques, inventions, processes, works of authorship, confidential information or trade secrets.

  16. Release of liability for ordinary negligence: You understand and assume all risks associated with participating in this program. You waive, release, and forever discharge Justine Friedman and anyone associated with her business from any and all responsibility or liability from injuries or damages resulting from my participation in any activities, regardless of the type of the injury or the type of claim.

  17. Dispute resolution and jurisdiction: The parties agree to work towards resolving any disputes that may arise between them with respect to any of their obligations under this Agreement amicably, with good will and in good faith. Any dispute arising out of this Agreement that the parties are unable to resolve amicably shall be heard and resolved in binding arbitration by an arbitrator whose identity shall be determined by agreement between the parties and whose decision, including as to costs, shall be binding and final. The parties agree that this Agreement shall be governed by the laws of the State of Israel. The parties agree to accept the decision of the arbitrator as final and binding.

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